Eight engagements across automotive, financial services, FMCG, B2B industrial, and emerging categories. Different clients. Different industries. One consistent pattern: the right question changes everything.
The cases that shaped the advisory thesis. Each one proves a different dimension — business model evolution, category creation, customer experience, digital operating model redesign.
Architecting DarkTools' complete digital ecosystem — replacing a fragile, content-locked CMS with a PIM-led operating model that connects products, channels, and operations as one. AI governance built in from day one, not retrofitted later.
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A global redesign of the Maserati showroom experience — turning every dealer touchpoint into a measurable journey without losing the brand magic that justifies the price. Effie Award-winning effectiveness across all priority markets.
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Sixteen new digital revenue streams in twelve months — by reframing digital from a marketing cost line into a P&L priority, and rebuilding the business case from the customer outcome backwards instead of the channel forwards.
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Launching VYPE into a DACH e-cigarette category that didn't yet exist — defining the consumer occasion, the retail logic, and the conversation about smoking alternatives from scratch. Six percent market share in year one.
Discuss this caseIf one of these cases resonates with where your business is today, the next step isn't a proposal — it's a conversation.
FMCG, automotive, global CPG, B2B industrial. The industries change. The underlying challenge — asking the right question before solving the wrong one — doesn't.
Gen Z wasn't converting as expected on away-from-home occasions — but the gap was in the assumptions, not the consumer. We decoded the actual behavioural drivers and rebuilt the activation logic around what young drinkers were really doing.
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A global shopper activation strategy for the Nivea Deo category — one framework with enough rigor to execute across twelve radically different retail realities, and enough flexibility to feel native in each one.
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Post-acquisition integration of three overlapping B2B fluid-systems portfolios — keeping the commercial pipeline moving while rebuilding the organizational plumbing underneath. The deal stayed worth doing because the integration didn't slow the deal-making down.
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Digital strategy on paper is easy. Embedding it into an automotive organization wired around six-year hardware cycles is the actual work — and the part most transformations underestimate. We rebuilt the operating rhythm to match the new pace.
Discuss this case60 minutes. No agenda required. You'll know by the end whether this is useful.