Strategy Advisory · Hamburg · DACH
Senior advisor to DACH executives navigating strategic inflection points — where deep market experience meets the clarity that only AI-augmented thinking can provide.
Photo · Benicio DanielComplex markets, regulatory shifts, competitive dynamics — distilled into a picture your board can act on. No consultancy theatre. Direct perspective.
Thirty years building and advising businesses across digital, luxury, and emerging technology sectors. Pattern recognition that only comes with time — and the intellectual honesty to challenge your assumptions.
Strategy without implementation is theatre. I work alongside leadership teams to turn thinking into traceable progress — from first brief to measurable outcome.
Careers aren’t timelines. They’re arcs. Three arcs, in mine — each one taught the next what it couldn’t have learned alone.
Leaving the familiar world.
Vienna. Arizona at sixteen. The digital frontier before it had a name.
Trials of the journey.
Boutique to WPP. Eleven years building, seven years scaling. Felt, not studied.
Bringing the gift home.
Independent practice. Where everything earlier becomes leverage.
Most consultants are Rulers or Magicians. Some are Sages. The Jester — the one with permission to ask what's actually broken — is almost extinct. A working map for picking the kind of advisor your situation actually needs.
Read →Every company is having an AI conversation. Almost none are having the one AI keeps pointing at: is what we do still relevant, and why would a customer keep choosing us? The elephant was never the technology.
Read →AI doesn't add capability. It amplifies what's already there. The value of an AI engagement is rarely what it produces — it's what it surfaces. Which means the whole game is asking the right question of the mirror.
Read →You can buy the bike. You cannot buy the legs. AI is equipment; the capability you build around it is the work — and transformation is no sprint. Bike, legs, and pace: the discipline of the longest race there is.
Read →I work with a small number of executives at any one time.
If your challenge is strategic and the stakes are real, let’s talk.
