Strategy Advisory · Hamburg · DACH
Senior advisor to DACH executives navigating strategic inflection points — where deep market experience meets the clarity that only AI-augmented thinking can provide.
Photo · Benicio DanielComplex markets, regulatory shifts, competitive dynamics — distilled into a picture your board can act on. No consultancy theatre. Direct perspective.
Thirty years building and advising businesses across digital, luxury, and emerging technology sectors. Pattern recognition that only comes with time — and the intellectual honesty to challenge your assumptions.
Strategy without implementation is theatre. I work alongside leadership teams to turn thinking into traceable progress — from first brief to measurable outcome.
Careers aren’t timelines. They’re arcs. Three arcs, in mine — each one taught the next what it couldn’t have learned alone.
Leaving the familiar world.
Vienna. Arizona at sixteen. The digital frontier before it had a name.
Trials of the journey.
Boutique to WPP. Eleven years building, seven years scaling. Felt, not studied.
Bringing the gift home.
Independent practice. Where everything earlier becomes leverage.
What the Digital Factory could have taught us — but how we are prone to make the same mistakes again. Bought is not adopted. Adopted is not transformed. The companies that ask the second question end up ahead of the wave — not under it.
Read →The word “consultant” has a problem. It conjures the wrong image — slide decks, frameworks, safe recommendations from a safe distance. There is another type. This piece is about the difference, and why it matters when the decision you’re facing is genuinely consequential.
Read →More pieces are in the works — on sparring as a method, on the patterns that recur across five waves of disruption, and on the governance question most companies haven’t asked yet.
Stay tunedI work with a small number of executives at any one time.
If your challenge is strategic and the stakes are real, let’s talk.
